About Us

Who doesn’t love a pair of shades to keep the sun out or accessorize with your cute outfit? What Shade Eyewear was created to provide exclusive and trendy shades for both ladies and men. What Shade was founded by Dariel Buchanan, a Nashville native, who loves rocking sunglasses. Her love for sunglasses stemmed her first business, What Shade. Since May 2019, we have provided more than 200 exclusive shades to the #ShadeGang. It is now time for you to become a member of the #ShadeGang!